20 May 2015 at 11:26 | By Semble
Mobile wallet Semble, which launched at the end of March 2015, has attracted several thousand users thus far, CEO Rob Ellis says. Ellis told interest.co.nz that things are going "really well" in the six weeks since launch.
"We're not sharing numbers publicly, but (are) pleased with the progress so far and very much in line with expectations. We're into the thousands, several thousands (of users) already," Ellis said.
Semble has undertaken a "soft launch" he said, meaning its marketing is very targeted.
"Targeted at people with the right phones, the right devices and people with the right banking relationships. That's starting to ramp up now, that marketing activity, and we'll increase that over the coming weeks and months."
Users require a Semble SIM card and an Android smartphone with near field communications (NFC) technology to enable them to make payments via contactless payments terminals. Semble has launched with ASB, BNZ, Spark, Vodafone, 2degrees and Paymark on board. Ellis said he expects to have at least one more bank come aboard this calendar year.
"We're talking to ANZ, Kiwibank, TSB, Co-op (Bank) and others that are perhaps more in the non-bank payments space. The sort of companies that might be included there are GE, for example, Fisher & Paykel Finance. There's a number of non-traditional bank card offerings out there which would be just as relevant in the Semble wallet," Ellis said.
In terms of ANZ and Westpac, which have both embarked on solo mobile wallet projects using cloud based host card emulation technology, Ellis said he hopes they ultimately become part of the Semble "journey."
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